By Esther Muller The Real Deal June, 2004 Real estate professionals are pros at buying and selling homes, adept at marketing properties and experts at reading building comparables. We are also, for the most part, absolutely terrible at securing our own financial well-being. Take this quick financial quiz: § What is current the profit/loss ratio of your…

Real Estate Weekly June 16, 2004 News, Views and Current Real Estate Trends is the series of seminars organized by the Real Estate Academy and taking place throughout the month of June. Beginning today (Wednesday) and continuing June 23 and 30 at The Penthouse at Shelly’s NY (104 West 57th Street) the seminars will feature noted real estate…

By Esther Muller The Real Deal July, 2004 According to the 2003 National Association of Realtors Member Profile report, brokers and broker associates typically spent $1,700 on promotion and marketing in 2002. For sales agents, the average expenditure was $900. I find these numbers disturbing. Public relations and marketing are not frivolous items. They are essential tools that will grow…

By Esther Muller The Real Deal August, 2004 In this column, I’ve consistently emphasized how important it is to have an investment strategy for yourself, whether it’s to build your career or safeguard your future. You need to plan how to put your money to work for you, because Social Security is no longer a guarantee for a…

By Melissa Dehncke-McGill The Real Deal August, 2004 The pace and stress of the real estate market in New York has over the years created an adversarial relationship between real estate brokers and managing agents. While many brokers complain that managing agents, who serve as the go-betweens for brokers and the board of a building, do not return their…

Real Estate Weekly August 18, 2004 Oct. 20 to Nov. 3 — The Real Estate Academy will offer its “News, Views & Current Trends” continuing education course on three consecutive Wednesdays, from 9:00 a.m. to 5:00 p.m. The classes will take place at the Penthouse at Shelly’s New York, 104 W. 57th St. For registration and additional…

The Cooperator The Co-op & Condo Monthly September, 2004 On October 20th, October 27th, and November 3rd, The Real Estate Academy will offer the latest series of “News, Views & Current Trends,” at The Penthouse at Shelly’s New York, located at 104 West 57th Street in Manhattan. The continuing education classes for real estate professionals will take place from…

By Esther Muller The Real Deal September, 2004 “Fair words never hurt the tongue.” — George Chapman, seventeenth century English poet. After a few recent instances where my colleagues’ words scorched professional earth like runaway forest fires, I find myself wishing that more of my fellow real estate brokers would take Chapman’s wise words to heart. Allow me to share…

Real Estate Weekly September 1, 2004 Dottie Herman, president and chief executive officer of Douglas Elliman, is one of the many industry leaders who regularly lectures at the Real Estate Academy. Esther Muller, is the master teacher and president of the Academy, one of the industry’s top continuing education schools for real estate professionals. The Academy’s newest…

Real Estate Weekly September 22, 2004 Oct. 20 to Nov. 3 — The Real Estate Academy will offer its “News, Views & Current Trends” continuing education course on three consecutive Wednesdays, from 9:00 a.m. to 5:00 p.m. The classes will take place at the Penthouse at Shelly’s New York, 104 W. 57th St. For registration and…

Brokers Could Be Subject to Fines or Loss of Their Licenses By Julie Satow The New York Sun September 23, 2004 New York’s real estate trade association will begin levying heavy fines against brokers who engage in unfair tactics to increase their commissions. Amid a rash of complaints, the Real Estate Board of New York will charge brokers who…

Real Estate Weekly September 29, 2004 Oct. 20 to Nov. 3 — The Real Estate Academy will offer its “News, Views & Current Trends” continuing education course on three consecutive Wednesdays, from 9:00 a.m. to 5:00 p.m. The classes will take place at the Penthouse at Shelly’s New York, 104 W. 57th St. For registration and…