By Esther Muller
The Real Deal
July, 2004
According to the 2003 National Association of Realtors Member Profile report, brokers and broker associates typically spent $1,700 on promotion and marketing in 2002. For sales agents, the average expenditure was $900.
I find these numbers disturbing.
Public relations and marketing are not frivolous items. They are essential tools that will grow…
esther
By Esther Muller
The Real Deal
August, 2004
In this column, I’ve consistently emphasized how important it is to have an investment strategy for yourself, whether it’s to build your career or safeguard your future. You need to plan how to put your money to work for you, because Social Security is no longer a guarantee for a…
By Melissa Dehncke-McGill
The Real Deal
August, 2004
The pace and stress of the real estate market in New York has over the years created an adversarial relationship between real estate brokers and managing agents.
While many brokers complain that managing agents, who serve as the go-betweens for brokers and the board of a building, do not return their…
Real Estate Weekly
August 18, 2004
Oct. 20 to Nov. 3 — The Real Estate Academy will offer its “News, Views & Current Trends” continuing education course on three consecutive Wednesdays, from 9:00 a.m. to 5:00 p.m. The classes will take place at the Penthouse at Shelly’s New York, 104 W. 57th St. For registration and additional…
The Cooperator
The Co-op & Condo Monthly
September, 2004
On October 20th, October 27th, and November 3rd, The Real Estate Academy will offer the latest series of “News, Views & Current Trends,”
at The Penthouse at Shelly’s New York, located at 104 West 57th Street in Manhattan. The continuing education classes for real estate professionals will take place from…
By Esther Muller
The Real Deal
September, 2004
“Fair words never hurt the tongue.”
— George Chapman, seventeenth century English poet.
After a few recent instances where my colleagues’ words scorched professional earth like runaway forest fires, I find myself wishing that more of my fellow real estate brokers would take Chapman’s wise words to heart.
Allow me to share…
Real Estate Weekly
September 1, 2004
Dottie Herman, president and chief executive officer of Douglas Elliman, is one of the many industry leaders who regularly lectures at the Real Estate Academy. Esther Muller, is the master teacher and president of the Academy, one of the industry’s top continuing education schools for real estate professionals. The Academy’s newest…
Real Estate Weekly
September 22, 2004
Oct. 20 to Nov. 3 — The Real Estate Academy will offer its “News, Views & Current Trends” continuing education course on three consecutive Wednesdays, from 9:00 a.m. to 5:00 p.m. The classes will take place at the Penthouse at Shelly’s New York, 104 W. 57th St. For registration and…
Brokers Could Be Subject to Fines or Loss of Their Licenses
By Julie Satow
The New York Sun
September 23, 2004
New York’s real estate trade association will begin levying heavy fines against brokers who engage in unfair tactics to increase their commissions. Amid a rash of complaints, the Real Estate Board of New York will charge brokers who…
Real Estate Weekly
September 29, 2004
Oct. 20 to Nov. 3 — The Real Estate Academy will offer its “News, Views & Current Trends” continuing education course on three consecutive Wednesdays, from 9:00 a.m. to 5:00 p.m. The classes will take place at the Penthouse at Shelly’s New York, 104 W. 57th St. For registration and…
Crain’s New York Business
October, 2004
The classes fulfill the State of New York’s Continuing Education Requirement for Re-Licensure by providing 22.5 hours of continuing education credits to real estate brokers and sales persons who take all three sessions.
Event Date:
Wednesday, October 20, 2004
Place:
The Penthouse at Shelly’s New York
Address:
104 West 57th Street
Time:
Wednesdays, 9:00 a.m. to 5:00 p.m.
Ending Date:
Wednesday,…
Real Estate Weekly
October 6, 2004
Oct. 20 to Nov. 3 — The Real Estate Academy will offer its “News, Views & Current Trends” continuing education course on three consecutive Wednesdays, from 9:00 a.m. to 5:00 p.m. The classes will take place at the Penthouse at Shelly’s New York, 104 W. 57th St. For registration and…