Consultant, educator Esther Muller keeps in touch to stay on top
By Glenn Roberts Jr.
InMan News
MortgageCapitalFinance.com
NetMoneyWizard
April 22, 2004
It’s Thursday afternoon in New York City and Esther Muller is riding in a taxi, talking on a cell phone and giving directions to the driver.
“It’s the one with the green awning,” she tells him.
She somehow carries on…
By Julie Satow
The New York Sun
April 24, 2004
Cherry Castellvi arrived at the Department of State Building on William Street at 4 a.m. and spent the next four hours shifting her weight from foot to foot while feverishly studying a real estate textbook.
Like the roughly 400 aspiring agents behind her, Ms. Castellvi joined what has become…
By Beth Bresnahan
Real Estate News
April 27, 2004
RISMEDIA, April 7-Prudential Douglas Elliman has acquired the New York-based residential real estate firm Goodstein Realty. Dottie Herman, CEO
of Prudential Douglas Elliman, will oversee operations in Manhattan and
Long Island.
With this announcement, Prudential Douglas Elliman will add offices in
Great Neck and Roslyn, New York, to its existent 53 offices that…
Real Estate Weekly
April 28, 2004
Two of the best known professionals in residential real estate –
Douglas Elliman CEO Dottie Herman and Douglas Elliman Chairman
Alan Rogers – were the keynote speakers at a recent event sponsored by Esther Muller’s Real Estate Academy, one of the city’s leading continuing education programs for real estate professionals. A jam packed…
Competitors Say They Are Not Too Worried About
Dottie’s Latest Purchase
By Stuart W. Elliot
The Real Deal
May, 2004
Prudential Douglas Elliman put another notch in its belt last month with its purchase of Goodstein Realty as it expands in Manhattan and on Long Island’s North Shore.
Prudential CEO Dottie Herman’s latest buy adds 145 agents in five offices to…
By Esther Muller
The Real Deal
May, 2004
A colleague of mine recently lost a $1 million listing because of a relationship, or rather, the lack of one.
Here’s the story. My colleague (who prefers to remain anonymous) knew the seller for years. She considered him a friend as well as a business associate.
She even sold an apartment to…
By Steve Cutler
New York Living
May, 2004
The past two years have been kind to renters, who have seen rents drop, brokerage fees disappear (a.k.a., paid by owner) and lease-signing incentives, such as bonus free months, abound. Landlords, suffering increased vacancies, had become very flexible indeed.
The drop in demand for rental apartments was in large part connected…
Real Estate Weekly
May 5, 2004
Brown Harris Stevens has acquired the ownership interest of William B. May’s President Peter Marra, who has joined the tony brokerage as an executive vice president.
However, contrary to previous reports, Brown Harris Stevens will become a only a minority shareholder in the company, because Marra was only a minority owner.
William B.…
By Esther Muller
The Real Deal
June, 2004
Real estate professionals are pros at buying and selling homes, adept at marketing properties and experts at reading building comparables. We are also, for the most part, absolutely terrible at securing our own financial well-being.
Take this quick financial quiz:
§ What is current the profit/loss ratio of your…
Real Estate Weekly
June 16, 2004
News, Views and Current Real Estate Trends is the series of seminars organized by the Real Estate Academy and taking place throughout the month of June.
Beginning today (Wednesday) and continuing June 23 and 30 at The Penthouse at Shelly’s NY (104 West 57th Street) the seminars will feature noted real estate…
By Esther Muller
The Real Deal
July, 2004
According to the 2003 National Association of Realtors Member Profile report, brokers and broker associates typically spent $1,700 on promotion and marketing in 2002. For sales agents, the average expenditure was $900.
I find these numbers disturbing.
Public relations and marketing are not frivolous items. They are essential tools that will grow…
By Esther Muller
The Real Deal
August, 2004
In this column, I’ve consistently emphasized how important it is to have an investment strategy for yourself, whether it’s to build your career or safeguard your future. You need to plan how to put your money to work for you, because Social Security is no longer a guarantee for a…